Lawrence Griffith is an entrepreneur and technology leader with 20+ years of experience in digital marketing and enterprise technology and an ITIL Foundation v4 certification. He has led initiatives for global brands including Procter & Gamble, Hasbro, Unilever, PepsiCo, Nokia, and Ford. He developed the first mobile scannable coupon solution in the U.S. for grocery and convenience retail and helped pioneer early mobile payment software in partnership with Nokia. Griffith is the Founder and CEO of Digital Factory, Inc. (Chicago), leading product development and global partnerships and overseeing the company’s patented real-time location and behavioral intelligence platform, including Micro-Fencing™ and DWELL™. His early mobile technology work has been featured by major global and U.S. outlets, including Fierce Network (Europe), The Wall Street Journal, The New York Times, Bloomberg Businessweek, and NPR.
Krystal
Mitchell, MD
CEO - Human
Dr. Krystal Mitchell is CEO of Human, a subsidiary of Digital Factory Technologies, and serves as a strategic consultant to Digital Factory. A rising star in dermatology and cosmetic surgery, her multidisciplinary background includes work as a pharmaceutical microbiologist and founder of *The Queen’s Club*, a nonprofit empowering girls from low-income backgrounds. During her dermatology residency at Mount Sinai, she served on the Root Cause Analysis Committee and GME Diversity Council, led a grant-funded initiative on Central Centrifugal Cicatricial Alopecia (CCCA), and contributed to cosmetic clinical trials. Dr. Mitchell co-founded the Gloderm Trainee Committee to advance global dermatology education and serves on committees for the AAD, ASLMS, WDS, SOCS, and the National Black MBA Association. Her work has earned her numerous awards and publications in hair disorders, inflammatory conditions, skin cancer, and anti-aging research.
Walid
Johnson
Chief Innovation Officer
Walid Johnson is a visionary innovation leader who designs technology around how people actually work. With decades of experience across public sector, healthcare, and emerging tech, he’s known for turning complex systems into intuitive, accessible platforms that drive real adoption and impact at scale. His work blends human-centered design, platform thinking, and automation to help organizations gain clearer insight, move faster, and make better decisions. At the core of everything he builds is a belief that great technology should feel simple, inclusive, and genuinely useful.
Kenneth
Johnson
VP, Talent Acquisition
Kenneth L. Johnson is an award-winning executive recruiter, diversity strategist, and media host with more than 25 years of experience transforming the world of talent acquisition and executive search. As President of East Coast Executives, a retained search firm, Kenneth partners with corporations, nonprofits, and mission-driven organizations to help them identify, attract, and retain exceptional diverse leadership talent. A sought-after voice on workforce innovation and equity, Kenneth serves as Licensee & Organizer of TEDxHarlem and Host of The Kenneth L. Johnson Show on 106.5 FM WPPM Philly and The Urban League Jobs Network Show. His work and insights have made him a trusted advisor to Fortune 500 companies, national nonprofits, and government agencies seeking to build inclusive workplaces that
drive meaningful impact. Kenneth’s dynamic blend of recruitment expertise, cultural insight, and storytelling continues to inspire audiences and redefine what leadership looks like in the future of work.
Sowjanya
Dulipala
Financial Director
Sowjanya is part of the Finance team at Digital Factory, bringing curiosity, focus, and a love for problem-solving to her role. With an MBA from the University of California, Riverside, she is passionate about turning data into stories that guide smart decisions and growth. Outside of work, Sowjanya enjoys pencil sketching, swimming and DIY projects, which allow her to balance her analytical side with imagination. She is known for being adaptable, collaborative and eager to learn. She approaches everything with patience, creativity and a strong drive to make an impact.
Vaughn
Hurst
Chief Operating Officer
Vaughn Hurst is a senior operating executive with more than 20 years of experience scaling complex organizations, building high-performing distribution channels, and driving sustained revenue growth. He is recognized for translating strategy into execution—designing operating models, aligning incentives, and leading cross-functional teams to deliver measurable results. Across senior leadership roles in healthcare and enterprise environments, Vaughn has built and expanded national partner and broker networks, generated more than $400 million in new revenue, and delivered meaningful cost containment through risk-based, performance-driven strategies. His experience spans go-to-market and distribution design, vendor and partner contracting, compensation and incentive architecture, and operational setup that enables growth at scale.
A Six Sigma Black Belt, Vaughn holds a Master of Health Services Administration and a bachelor’s degree in economics from the University of Michigan.
Nuo
Chen
Senior Business Analyst
Nuo is an operations and strategy analyst with a background in economics and consulting. She has worked on hands-on projects at PwC, KPMG, and an AI health startup, where she optimized organizational structure and practice, built strategic decision frameworks, and helped translate long-term goals into actionable plan. Nuo loves bridge analytical rigor with human-centered problem solving, driven by a passion for improve efficiency and bring real-world impact.
Arul Michael Antony
Felix Raja
Senior Android Developer
Arul Michael Antony Felix Raja is an Android developer and M.S. Computer Science candidate at DePaul University. Previously an Assistant System Engineer, he supported backend services and quality practices. He has delivered end-to-end mobile features and built projects such as BorBuddy, a Parking Finder app, and several UX-focused prototypes. He is expanding into full-stack development and thoughtfully applies AI from his academic work when it improves user experience. He has been active in IEEE and Design Thinking clubs, leading student teams and mentoring peers. Outside work, he unwinds with pencil-shade sketching and street photography, and he’s a devoted movie buff who loves story-driven cinema.
Anton
Averianov
Senior iOS Developer
His older brother sparked his love for computers early on, and he soon became the go-to person among friends for building PCs and installing software. After graduating from a math-focused high school, he entered a technical university to study computer science. He successfully earned a Master’s degree and later completed a second Bachelor’s in Economics. Over the next 11 years, he worked as a programmer-analyst, but eventually sought a more globally relevant path. He chose Apple’s Swift programming language, aligning with his preference for proprietary software, which he believes is generally more reliable than open-source alternatives. He completed several courses in Swift, relocated to Canada, and proudly joined Digital Factory as an intern — an opportunity he deeply values.
Cheryl
Parks
Chief Revenue Officer
Cheryl Parks is a strategic problem-solver and trusted advisor with over 30 years of helping Fortune 1000 leaders tackle complex challenges and drive meaningful results within their organizations. Her career includes leadership roles at Iron Mountain and GSK, where she developed her client-first approach that defines her work today. As Chief Revenue Officer of Digital Factory, she brings a rare blend of frontline experience and strategic leadership to the team. A dedicated mentor, she's passionate about advancing women in consulting and sales — helping them build confidence, command their value, and lead with impact. Named one of the Top Black B2B Sales Influencers of 2025 and recognized among the 300 Top Women Making an Impact in SaaS, she is also a contributor to Sales Gravy University - one of the most respected sales training platforms in the world. Her approach blends sharp analytical thinking with a deep passion for leadership, creative problem-solving, and helping people win.
Aditi
Kadam
Senior Data Analyst
Aditi Kadam is curious about the way data shapes everyday decisions and enjoys turning complex ideas into simple stories. She’s known for her calm, steady presence and her genuine interest in connecting with people. With a love for continuous learning, Aditi often spends her time exploring non-fiction books, reflecting on new perspectives, and sharing ideas that spark meaningful conversations. Outside of her studies, she enjoys bringing people together through events filled with enthusiasm, connection, and joy.
Veenayagam
Sellamuthu
Business Technical Analyst
Veenayagam is from Malaysia, a country known for its rich multicultural cuisine, which he deeply appreciates as a food lover. Combining his passion for strategy games such as chess and video games with a curious mindset, he brings strong analytical thinking, AI-driven reasoning, and strategic problem-solving into his professional life.
With over four years of experience as a Business Systems Analyst and IT professional, and currently pursuing a Master’s degree in Computer Science, he has driven operational excellence by resolving system issues, optimizing workflows using cutting-edge technologies, and applying AI and data-driven approaches to improve system performance. Throughout his career, he has delivered over 30 system enhancements and achieved the highest client project record in his department.
Recognized five times as Employee of the Month, Veenayagam is skilled in developing strategies, leveraging data analytics and AI insights, and providing leadership through mentorship and process improvement.
OUR RESPONSIBILITY
At Digital Factory, we believe that all people have untapped gifts of talent that only need a helping hand to unlock. Training and education are keys to growing future leaders of the community, regardless of race, color, or creed. To this end, we are committed to working with local, underserved communities, colleges, and universities to lift up those individuals who have the work ethic, the drive, the heart, and the big dream. We hire local for a reason -- We Believe.
60
YEARS
of combined tech expertise in creating and managing multimillion-dollar, mission-critical projects.
75
YEARS
of combined marketing and advertising experience ranging from fortune 100 clients to tech startups.
40
YEARS
of combined analytic experience managing, developing design and procedures for metric reports and market analysis.
