To deliver more test-drives during program breaks than ever before in the Annual three-day "Ford Neighborhood Awards" hosted by Steve Harvey in Atlanta.

Digital Factory partnered with WWG Uniworld Group and Ford Motor Company to create a Mobile Engagement Program using patented micro-fencing technology.

By placing a large micro-fence around the entire Georgia World Congress Center and setting small ones at each facility’s entrances. Digital Factory's technology delivered mobile messages based on the engagement program and created urgency for event attendees to take a test-drive.

18,000

27%

60%

(All in three days)

Touchjet wanted to increase their brand awareness in the market while also extracting deeper insights from its current customers.

Digital Factory’s team of experts refined the key audiences’ needs by verticals and major obstacles. They then developed the appropriate campaigns and collateral pieces to address the pain point of each audience segment.

They also created video demos to demonstrate how Touchjet products allow for a new level of live collaboration. During this period, they also refreshed every aspect of Touchjet’s website and app. When the app was fully overhauled, Digital Factory’s DWELL technology was uploaded to the app to get deeper insights into its current users.

Increased Touchjet’s brand awareness

Deeper insights into customer journey and how & where their customers use the technology

BCBS wanted to lead the health care industry by providing state of the art health coverage with the most innovative product. They wanted to create a program to understand healthy behaviors of members.

We created a system where BCBS members could see all of their health records on their mobile devices anytime, anywhere. All records were instantly available to the patients and their authorized providers. Doctors within the network could be searched; appointments could be made equally important; healthy behaviors could be rewarded. Through our DWELL™ data gathering, patients would be able to opt-in to have their actions monitored. With this feature, the well-being would increase while the costs of patients and BCBC would decrease.

Specialized mobile interface with military-grade security

Ability to develop strategies that allow understanding of members' healthy behaviors

CVS stakeholders partnered with Digital Factory’s Data Sciences to further investigate Call Center Metrics & Campaigns to lift EBIT by $1-4MM by boosting Digital Engagement and reducing incoming call volume.

Digital Factory has deep data analytics expertise leveraged by CVSHealth Specialty to identify critical results that generated recommendations for increasing conversion rates of digital adoption.

Digital Factory successfully identified data to support recommendations to reduce the call center and campaign cost by 2.2MM in three months.

To create data-driven engagement strategies that help create authentic connections between brands and fans.

Through Digital Factory patented technology, we were able to gather real-world behavioral data for Snack Media. We layered our data over theirs and also attached micro-fencing to their app in order to place micro-fences around sports bars and pubs in UK, making Snack Media’s data more robust. Using our technology, Snack Media was able to understand online and offline behaviors of their customers.

More specialized connections with their fans

Learned how to talk to the soccer fans on Facebook

Better understood where their online customers go offline

Live Nation was planning to have annual celebration of the continent’s most esteemed festivals, they switched to a much larger venue. They needed Digital Factory to plug-into their app to drive awareness, send micro-fencing messages and sell tickets via their app. They planned to create 150,000 impressions over 9 months across London.

Integrated with Digital Factory’s patented technology into Live Nation app, we placed micro-fences throughout heavily populated areas like bus stops and tubes in London. Also, micro-fences were placed in the neighborhood with certain demographics. Present dashboard was then used to perform data analytics.

6.8M+

Sold Out

Leo Burnett wanted to find more strategic ways to connect with their clients and deliver content in the real world.

With Digital Factory’s micro-fencing and DWELL technology, Leo Burnett was able to develop a better strategy for how they work in collecting data and delivering content.

A way to increase value in client engagement by providing a better technology platform

Drive additional revenue in terms of content delivery

To create relevant consumer marketing that drove traffic to the studio, incremental revenue and increase customer enjoyment during and after their studio tour.

We created a plan to place micro-fences around proximity-based relevant locations around the tour to deliver high impact, value-added content to a participant’s mobile phone. This included VR content, video, and the opportunity to provide broad awareness of promotions and initiatives, including activities, sweepstakes, and other events through the Fox Studios app.

Outside of the studio, we micro-fenced high-value Fox Movie locations in the Los Angeles area. When a past studio tour participant walked through the fence, that person would get a notification that there was rich content to view about that site.

Triggered user engagement in the Fox Studios theme park

Combined online and offline visitors engagement