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CASE STUDIES
Ford Motor Company
partnered with Digital Factory and achieved a
60% increase in test-drive engagement
over the last year.
The Ford Motor Company is one of the biggest American car producer enterprises within the world. They are striving to produce clever cars for a clever world. Model T, Continental, Mustang, F-series, and Bronco are some of the famous cars that have been built by Ford.
Ford, which works internationally, is making a major contribution to a corporate transition from an automaker to a pioneer in automotive technologies and mobility services. Ford has operations in over 125 countries and across North America.
CHALLENGE
To deliver more test-drives during program breaks than ever before in the Annual three-day "Ford Neighborhood Awards" hosted by Steve Harvey in Atlanta.
SOLUTION
Digital Factory partnered with WWG Uniworld Group and Ford Motor Company to create a Mobile Engagement Program using patented micro-fencing technology.
By placing a large micro-fence around the entire Georgia World Congress Center and setting small ones at each facility’s entrances. Digital Factory's technology delivered mobile messages based on the engagement program and created urgency for event attendees to take a test-drive.
"Digital Factory blew it out of the water."
Melisa Davis
VP/Director, Digital Strategy & Innovation
RESULT
18,000
Relevant-based notifications27%
conversation rate60%
Increase in test-drive engagement(All in three days)
Touchjet
extracted streamlined customer insights
by integrating with Digital Factory's patented DWELL™ technology.
Touchjet technology allows small mobile devices to connect with bigger touch screens and become computing platforms to enable group collaboration at homes, schools, and businesses. Their products and services could disrupt the current AV industry.
CHALLENGE
Touchjet wanted to increase their brand awareness in the market while also extracting deeper insights from its current customers.
SOLUTION
Digital Factory’s team of experts refined the key audiences’ needs by verticals and major obstacles. They then developed the appropriate campaigns and collateral pieces to address the pain point of each audience segment.
They also created video demos to demonstrate how Touchjet products allow for a new level of live collaboration. During this period, they also refreshed every aspect of Touchjet’s website and app. When the app was fully overhauled, Digital Factory’s DWELL technology was uploaded to the app to get deeper insights into its current users.
"This technology is truly amazing!"
Helen Fu Thomas
CEO
RESULT
Increased Touchjet’s brand awareness
Deeper insights into customer journey and how & where their customers use the technology
Leo Burnett
partnered with Digital Factory to find more strategic ways to
connect with their clients and deliver content.
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is a globally active advertising firm headquartered in Chicago. Leo Burnett continues to be a giant in the advertising industry.
Leovative is an annual Leo Burnett agency event that showcases new ways brands can use modern technology and platforms to engage consumers in the ever-changing communication landscape.
CHALLENGE
Leo Burnett wanted to find more strategic ways to connect with their clients and deliver content in the real world.
SOLUTION
With Digital Factory’s micro-fencing and DWELL technology, Leo Burnett was able to develop a better strategy for how they work in collecting data and delivering content.
"You can do that?!?"
Tod Szewczyk
VP/Director, Digital Strategy & Innovation
RESULT
A way to increase value in client engagement by providing a better technology platform
Drive additional revenue in terms of content delivery
Blue Cross Blue Shield
patients could opt-in to have their actions monitored
with Digital Factory’s DWELL™ technology.
BCBS members have healthcare benefits, allowing them to live free of anxiety and concern. BCBS provides a tailored approach to healthcare in every ZIP code focused on the needs of the neighborhoods where their members live and work. In the areas where they serve, they collaborate closely with hospitals and physicians to deliver quality, accessible healthcare.
In all 50 states, Washington, D.C. and Puerto Rico, BCBS has national healthcare coverage that opens doors for more than 107 million members.
CHALLENGE
BCBS wanted to lead the health care industry by providing state of the art health coverage with the most innovative product. They wanted to create a program to understand healthy behaviors of members.
SOLUTION
We created a system where BCBS members could see all of their health records on their mobile devices anytime, anywhere. All records were instantly available to the patients and their authorized providers. Doctors within the network could be searched; appointments could be made equally important; healthy behaviors could be rewarded. Through our DWELL™ data gathering, patients would be able to opt-in to have their actions monitored. With this feature, the well-being would increase while the costs of patients and BCBC would decrease.
"Digital Factory’s innovative, patented technology is truly disruptive."
Pamela T. Miller, Esq.
Former Chief Strategy and Quality Officer of BCBS
RESULT
Specialized mobile interface with military-grade security
Ability to develop strategies that allow understanding of members' healthy behaviors
Snack Media
created
data-driven engagement strategies
with Digital Factory’s patented technologies.
Snack Media is a leading independent digital media sports organization with more than 70M sports followers. They specialize in multi-channel content production that deliver on a scale.
Snack Media has a network of over 400 sports websites with 28M social followers. The company’s owned brands include Football Fancast, Givemesport, Football League World and more.
CHALLENGE
To create data-driven engagement strategies that help create authentic connections between brands and fans.
SOLUTION
Through Digital Factory patented technology, we were able to gather real-world behavioral data for Snack Media. We layered our data over theirs and also attached micro-fencing to their app in order to place micro-fences around sports bars and pubs in UK, making Snack Media’s data more robust. Using our technology, Snack Media was able to understand online and offline behaviors of their customers.
"Your technology was a game changer for us!"
Naill Coen
CEO of Snack Media
RESULT
More specialized connections with their fans
Learned how to talk to the soccer fans on Facebook
Better understood where their online customers go offline
mParticle
offered their users the
ability to gather real-world data with the help of Digital Factory.
mParticle accelerates growth, retention, and monetization by improving data quality and simplifying data connections across all channels and partners in real-time.
mParticle helps in simplifying the infrastructure for client data, manage the quality of data, enforce governance, and drive better interactions with clients.
CHALLENGE
To provide more granular data analytics results to customers.
SOLUTION
We partnered with mParticle to offer their users the ability to gather real-world behavioral data and then layer it over mParticle's data, making it more robust. We did this by plug-in Digital Factory’s DWELL technology into their apps.
RESULT
Ability to gather more granular data and provide more analytics results
Live Nation UK
delivered
6.8 million impressions
with Digital Factory throughout London.
Live Nation UK is the UK subsidiary of Live Nation Entertainment. It is one of the largest live entertainment companies participating in the organisation and promotion of live music events, artist management and more.
They also help to find tickets to concerts and offer more accessible and effective information about fans of favorite artists and venues.
CHALLENGE
Live Nation was planning to have annual celebration of the continent’s most esteemed festivals, they switched to a much larger venue. They needed Digital Factory to plug-into their app to drive awareness, send micro-fencing messages and sell tickets via their app. They planned to create 150,000 impressions over 9 months across London.
SOLUTION
Integrated with Digital Factory’s patented technology into Live Nation app, we placed micro-fences throughout heavily populated areas like bus stops and tubes in London. Also, micro-fences were placed in the neighborhood with certain demographics. Present dashboard was then used to perform data analytics.
"Digital Factory is the next generation of data analytics."
Roy Edmondson
Partner, Managing Director Integrated Services
RESULT
6.8M+
Impressions across LondonSold Out
Festival tickets
Fox Studio Films
increased consumer engagement
on their application by integrating it with Digital Factory’s patented micro-fencing technology.
20th Century Studios, Inc. (formerly referred to as Twentieth Century Fox Film Corporation) is an American film studio that is a division of The Walt Disney Company's Walt Disney Studios. The studio is situated in the Century City district of Los Angeles on the Fox Studio Lot. Motion Pictures from Walt Disney Studios distributes and markets the movies made by 20th Century Studios.
The 20th century Fox film studio is known for producing some of the biggest movies of all time in the world of cinema.
CHALLENGE
To create relevant consumer marketing that drove traffic to the studio, incremental revenue and increase customer enjoyment during and after their studio tour.
SOLUTION
We created a plan to place micro-fences around proximity-based relevant locations around the tour to deliver high impact, value-added content to a participant’s mobile phone. This included VR content, video, and the opportunity to provide broad awareness of promotions and initiatives, including activities, sweepstakes, and other events through the Fox Studios app.
Outside of the studio, we micro-fenced high-value Fox Movie locations in the Los Angeles area. When a past studio tour participant walked through the fence, that person would get a notification that there was rich content to view about that site.
"This can help heighten the consumer experience."
Robert Powers
Executive Director, Global Technology and Business Strategy
RESULT
Triggered user engagement in the Fox Studios theme park
Combined online and offline visitors engagement
